The As ever homepage now features new footage of Meghan handling everyday moments: popping a raspberry, assembling a flower basket, perching on a kitchen counter, opening a jar of fruit spread and sliding a bookmark into a book. Other clips show her drizzling honey on dessert and strolling through an orchard.
The brand debuted in 2025 with a homepage photo of Meghan walking hand-in-hand with her 4-year-old daughter, Princess Lilibet, across a grassy field by the Pacific. Meghan has publicly thanked collaborators including Ryan Sax, photographer Jake Rosenberg and makeup artist Daniel Martin, noting long-standing creative ties dating back to The Tig era.