Selena Gomez’s Heartfelt Rare Beauty Campaign Celebrates 48 Latine Shades

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Selena Gomez’s Heartfelt Rare Beauty Campaign Celebrates 48 Latine Shades

News (2 / 1) 11.05.2026 19:03 / Silia


Faces You Know

Gomez appears in the campaign alongside influencers such as Desi Perkins, Monica Veloz and Mikayla Nicole, emphasizing visibility and the full spectrum of skin tones and identities in media and advertising.

Roots and Purpose

The 33-year-old, who was named after Selena Quintanilla and whose paternal grandparents emigrated from Monterrey to Texas in the 1970s, said the work is about celebrating resilience and complexity and giving young Latine people room to shine as their true selves.